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Campanha Let\u00b4s Talk About Pork<\/strong><\/p>\n A carne de porco \u00e9 uma das carnes mais consumidas em todo o mundo, mas tem sido alvo de mensagens erradas e [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.22.2″ _module_preset=”default”][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” column_structure=”1_3,1_3,1_3″ theme_builder_area=”post_content” width=”100%” use_custom_gutter=”on” gutter_width=”1″ max_width=”2560px” hover_enabled=”0″ sticky_enabled=”0″][et_pb_column _builder_version=”4.22.2″ _module_preset=”default” type=”1_3″ theme_builder_area=”post_content”][et_pb_image src=”https:\/\/r2com.pt\/site\/wp-content\/uploads\/2023\/10\/slides_porco-01_05.jpg” _builder_version=”4.22.2″ _module_preset=”default” theme_builder_area=”post_content” title_text=”slides_porco-01_05″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][et_pb_image 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consumidas em todo o mundo, mas tem sido alvo de mensagens erradas epor vezes difamat\u00f3rias, que associam negativamente a produ\u00e7\u00e3o de porcos a temas sens\u00edveis ligados com o ambiente, a seguran\u00e7a alimentar e o bem-estar animal. Esta desinforma\u00e7\u00e3o, tem levado o […]<\/p>\n","protected":false},"author":1,"featured_media":2670,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[4],"project_tag":[],"_links":{"self":[{"href":"https:\/\/r2com.pt\/site\/wp-json\/wp\/v2\/project\/2664"}],"collection":[{"href":"https:\/\/r2com.pt\/site\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/r2com.pt\/site\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/r2com.pt\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/r2com.pt\/site\/wp-json\/wp\/v2\/comments?post=2664"}],"version-history":[{"count":3,"href":"https:\/\/r2com.pt\/site\/wp-json\/wp\/v2\/project\/2664\/revisions"}],"predecessor-version":[{"id":2680,"href":"https:\/\/r2com.pt\/site\/wp-json\/wp\/v2\/project\/2664\/revisions\/2680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/r2com.pt\/site\/wp-json\/wp\/v2\/media\/2670"}],"wp:attachment":[{"href":"https:\/\/r2com.pt\/site\/wp-json\/wp\/v2\/media?parent=2664"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/r2com.pt\/site\/wp-json\/wp\/v2\/project_category?post=2664"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/r2com.pt\/site\/wp-json\/wp\/v2\/project_tag?post=2664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
por vezes difamat\u00f3rias, que associam negativamente a produ\u00e7\u00e3o de porcos a temas sens\u00edveis ligados com o ambiente, a seguran\u00e7a alimentar e o bem-estar animal. Esta desinforma\u00e7\u00e3o, tem levado o p\u00fablico, e especialmente o os mais jovens, a substituir o consumo de carne de porco por outros bens alimentares.
Neste \u00e2mbito foi desenvolvida a campanha Let\u2019s Talk About Pork, com o objetivo de combater a desinforma\u00e7\u00e3o e esclarecer alguns mitos instalados.
A campanha Let\u2019s Talk About Pork From Europe decorreu, com uma mensagem comum, durante 3 anos consecutivos, em Portugal, Fran\u00e7a e Espanha, sendo um projeto apoiado pela Uni\u00e3o Europeia.
Em Portugal, foram utilizados diferentes suportes de comunica\u00e7\u00e3o (televis\u00e3o, outdoor e online) realizadas v\u00e1rias activa\u00e7\u00f5es e ac\u00e7\u00f5es de rela\u00e7\u00f5es publicas, sempre com uma forte aposta nas redes sociais, essencialmente dedicadas a um target mais jovem.<\/p>\n